SMOKEY JOHN'S BBQ

Founder “Smokey” John Reaves first opened doors for the business in 1976 in Dallas, Texas.

Smokey John’s has always been family-owned and -operated, and they are intentional about extending that spirit of family to their customers.

It’s what’s made them a favorite spot for friends, families, and co-workers to gather and take a break from their day. They’re building a legacy for their family and their community.

[CLIENT]

SMOKEY JOHN'S BBQ

[SERVICES]

VIDEOGRAPHY, GRAPHIC DESIGN, SOCIAL MEDIA ADVERTISING

[socials]

instagram 

LIVE SITE

We were tasked with helping push holiday sales for Christmas catering. Using Facebook & Instagram ads, we built a funnel around 3 verticals: web orders, direct phone orders and lead form follow-ups. Our goal was to target a 20 mile radius surrounding their store.

results

year over year CALL

VOLUME

year over year website

ORDERS

catering leads

100

roas on 'holiday pack' bundle

12.5x

Photo ad graphic of catering bbq chicken for Smokey John's BBQ in Dallas, Texas. Best barbecue in Dallas

Photo ad graphic of corporate catering bbq ribs for Smokey John's BBQ in Dallas, Texas. Best barbecue in Dallas

Photo ad graphic of holiday catering bbq for Smokey John's BBQ in Dallas, Texas. Best barbecue in Dallas

As a family founded and operated small business, Smokey John’s prides themselves on feeding and giving back to the community. As part of their contributions, SJBBQ donates regularly to charities and local Dallas organizations and feeds local businesses; two of those being Southwest Airlines and the Mark Cuban Heroes Center.

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 CHEF PRESTON PAINE