MIKE SPICE
TRAINING & NUTRITION

[CLIENT]

MIKE SPICE TRAINING & NUTRITION

[SERVICES]

WEBSITE DESIGN, VIDEOGRAPHY, GRAPHIC DESIGN, SOCIAL MEDIA ADVERTISEMENT, EMAIL CAMPAIGNS, STRATEGY

Mike Spice Training & Nutrition [MSTN] is an online fitness brand dedicated to helping people activate their inner motivation, optimize their lifestyle and live their healthiest lives.

WEBSITE REDESIGN

MSTN launched in 2017 with a generic, single page website. We updated the website to reflect a modern aesthetic.

Visuals and education prevail in the fitness side of social media. We created exciting “hype” videos and educational workout videos for the MSTN platform.

WORKOUT PLAYLIST

Understanding that music is a very important part of most people’s training routines, we created a workout playlist as another touchpoint to keep clients and potential clients engaged and MSTN top of mind.

SOCIAL MEDIA ADVERTISING

EMAIL CAMPAIGN

Potential customers need to be bought into the brand message or the brand story before spending money with that business. Knowing this, we created a 7-day email nurture sequence telling the brand story, making warm leads feel invested in the goal of the business.

Average Open Rate

59.3%

Industry Standard

21.3%

‍Leads were generated via social media advertisements on Instagram and Facebook. We created lead magnets to entice people to give us their contact information in exchange for one of two digital downloads: “The Spice’d Up Recipe Guide” or the “Workout Builder Guide”. Both items were provided for free in order to build the email list.

email list growth in 45 days

267%

website instagram 

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