MSTN
Mike Spice Training & Nutrition [MSTN] is an online fitness brand dedicated to helping people activate their inner motivation, optimize their lifestyle and live their healthiest lives.
WEBSITE REDESIGN
MSTN launched in 2017 with a generic, single page website. We updated the website to reflect a modern aesthetic.
Visuals and education prevail in the fitness side of social media. We created exciting “hype” videos and educational workout videos for the MSTN platform.
WORKOUT PLAYLIST
Understanding that music is a very important part of most people’s training routines, we created a workout playlist as another touchpoint to keep clients and potential clients engaged and MSTN top of mind.
SOCIAL MEDIA ADVERTISING
Mike Spice Training & Nutrition has used Instagram as the platform for marketing and client acquisition. We decided to design a funnel utilizing Instagram Direct Messages [IG DMs]. After creating a dynamic and engaging ad, we implemented this video into an ad funnel.
With this system, we created 604 leads (conversations started) in 45 days.
EMAIL CAMPAIGN
In most industries, potential customers need to be bought into the brand message or the brand story before spending money with that business. Knowing this, we created a 7-day email nurture sequence telling the brand story, making warm leads feel invested in the goal of the business. This sequence generated a 59.3% open rate compared to the industry average of 21.3%.
Leads were generated via social media advertisements on Instagram and Facebook. We created lead magnets to entice people to give us their contact information in exchange for one of two digital downloads: “The Spice’d Up Recipe Guide” or the “Workout Builder Guide”. Both items were provided for free in order to build the email list.
Using these lead magnets, we were able to grow the current email list by 267% in 45 days
Visit the Mike Spice Training Website here: mikespicetraining.com
Visit the Mike Spice Training Instagram here: instagram.com/mikespicetraining
