Smokey John's BBQ

Founder “Smokey” John Reaves first opened doors for the business in 1976 in Dallas, Texas. Smokey John’s has always been family-owned and -operated, and they are intentional about extending that spirit of family to their customers. It’s what’s made them a favorite spot for friends, families, and co-workers to gather and take a break from their day. They’re building a legacy for their family and their community.

 

We were tasked with helping push holiday sales for Christmas catering. Using Facebook & Instagram ads, we built a funnel around 3 verticals: web orders, direct phone orders and lead form follow-ups. Our goal was to target a 20 mile radius surrounding their store.

 

 

Increased year-over-year call volume.
Increased year-over-year website orders.
Results showed that 100 catering leads were created via lead form. All of which can now be used to add to an email & text campaign.

 

Out of one specific product ad, the “Holiday Pack” we were able to witness a 12.5x Return On Ad Spend (ROAS). )

 

 

 

Visit the Smokey John’s BBQ here: www.smokeyjohns.com
Visit the Smokey John’s BBQ Instagram here: instagram.com/smokeyjohnsbbq