Cookie Society

[client]
Cookie Society
[services]
Videography, Photography, Graphic Design, Social Media Advertising

 

Cookie Society is a bakery and dessert brand founded by Jeff and Marissa Allen, a husband and wife duo with a passion for creating delectable treats. Marissa's love for baking and competitive nature drove her to spend endless hours in the kitchen, testing and perfecting her recipes. With Jeff's support and feedback from his NFL teammates, the couple worked tirelessly to bring their brand to life.

 

For Cookie Society, we were tasked with helping them grow their social media footprint, primarily through video, photography and graphics. 1

 

Picture 1 Picture 2 Picture 3

 

We assisted Cookie Society in growing their e-commerce sales on cookie orders and a new holiday cookbook over the holiday by creating a social media sales push on Instagram from November through December 2023.

 

RESULTS

 

  • Instagram Following Growth: +4,341 (in 56 days)
    • Largest increase in follow count seen locally in areas surrounding brick and mortar locations (leading to indirect store sales increase)
    • National brand awareness increased (leading to e-commerce sales increase)
  • Social Media Advertising showed 0x return on ad spend (ROAS) in 45 days
  • Year over Year December online sales increased 67%

 

 

Visit the Cookie Society Website: www.cookiesociety.com
Visit the Cookie Society Instagram here: instagram.com/cookiesociety

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