UIU - Dallas Chapter

[client]
Umu Igbo Unite - Dallas Chapter
[services]
Photography, Videography, E-Commerce, Social Media Advertising

Umu Igbo Unite [UIU] is a young Nigerian Igbo networking organization created to foster unity, community empowerment & the preservation of Igbo culture In diaspora.

 

Our task for UIU Dallas was to create an ecommerce platform, develop merchandise and create a social media funnel to increase local membership.

 

We established a Shopify site and created three cultural t-shirt designs to be sold for the Chapter’s fundraising efforts.

 

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In order to increase local awareness of the organization, we created a welcome video “Join UIU Dallas”

 

 

We created a social media advertising campaign via Instagram around this welcome video and directed interested members to start a direct message conversation.

RESULTS

 

DM Conversations Initiated - 173
Leads who became paid members: 29
Campaign Return On Ad Spend [ROAS]: 24.2x

 

Visit the UIU Dallas here: www.uiudallas.com
Visit the UIU Dallas Instagram here: instagram.com/uiudallas

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